Online Marketing News & Articles

Testimonials are the bread to your butter when it comes to creating 'social proof', in other words, evidence that your product or service is worth people's money. In an age where businesses seem to be sprouting up everywhere and customer acquisition c...

SEO for Small Business: Everything you need to know. What is SEO? The term ‘SEO’ stands for ‘Search Engine Optimisation’. Search engine optimisation is the process of improving the quantity and quality of organic traffic to your website, from search ...

Video marketing for business is not a new concept, however, it’s now a critical part of your marketing strategy. Video marketing is now used on every platform and if you are not doing some form of video marketing, you might find yourself falling behin...

Canva is an affordable online design tool and a must have for small business owners. Canva can create marketing designs for print media, digital and marketing platforms with the click of a button. The free Canva software is a great place to start cre...

You've got a wonderful service that will change peoples lives for the better and now you want to tell the world. You may be intending to use your video on your website or social platforms to introduce yourself and your company. This post will cover exa...

You've got a terrific event and now you want to tell the world. You may be thinking about what to say in your promo video. This post will cover exactly what you have to think about when writing a script for a 90 second promo for your event. Wha...