What is Organic Content? An Introduction to Content Marketing

No you haven’t wandered down the wrong supermarket aisle and don’t worry, all of our content is free range and gluten-free. But in all seriousness, what does it mean when we talk about organic content?

What is the difference between a post and an advertisement when it comes to social media?

Read on to find out!

What is Organic Content?

Simply put, organic content refers to any form of unpaid marketing content that may be found organically by prospective and existing consumers.

There are many forms of organic content such as blog posts, case studies, guest posts, unpaid tweets, Facebook updates and other posts to social media platforms.

Paid online advertising has become more popular, particularly on social media; however, don’t think this means that this type of content shouldn’t be taken advantage of.

In fact, as a result of the proliferation of sponsored advertising, high-quality content is becoming increasingly important.

It has the potential to counteract a rising immunity to direct advertising and create long-term partnerships based on trust and value. Inbound marketing and content marketing both include organic content generation as one of their components.

There doesn’t need to be direct consumer advertising since they will find the content on their own through their search of information to assist them to solve an issue.

It is a technique with a long-term goal of drawing users to a website in a gradual but steady manner over time.

Social media has become one of the biggest forms of organic marketing content with brands using it to develop their identity, create connections through exchanging information that is useful, amusing, and/or inspirational, engage with consumers during each and every step of the purchase cycle and provide prompt customer service.

One of the most important things to remember is that the strongest approach to marketing is using both organic content and paid content. Both alone cannot get the job done but when paired together they will bring the world to you.

What is good organic content?

There is content then there is good content. There are four qualities that distinguish good organic content:

• Good organic content is all about the Information. It helps to answer commonly asked questions and helps to educate people about a particular topic. 
  
  
• The information comes from a Credible Source. This means that the information provided can be backed up by people with industry experience. 
  
  
• It is Engaging and Interesting to the consumer. Customers, both current and prospective, are more likely to continue reading a publication or to follow a business on social media if it has material that is interesting and compelling to them. Marketers are able to develop connections with consumers and reach a broader audience when they use content that is engaging.
  
  
• It is also Customer-Focused. Providing clients with a solution to an issue or addressing their questions about a subject is a common way for this kind of material to add value for those customers. By supplying new and existing consumers with information that is both valuable and pertinent, good content may assist marketers in developing relationships with their customers.

Benefits of this type of content

The primary objective of this type of content is to raise brand recognition while also establishing a relationship with the target demographic and since it is done in a format that doesn’t cost anything, the money saved can be spent in other areas to better build your brand.

Organic content also improves search engine rankings, allows for direct interaction with consumers, utilises free campaigns when you use hashtags on social media platforms and takes pressure off marketing teams when user-generated content can be incorporated into your organic marketing.

Organic content allows more intimate connection with consumers where a company can share their values and culture while at the same time learning about what their consumers’ value.

Because of how much time people spend on social media, taking advantage of the organic marketing on these platforms increases word-of-mouth marketing each time they visit a business’ social media.

As many as 88% of people trust online reviews left by company consumers on a social media page as much as they trust something a personal contact has told them about a company and 81% of individuals think that what their friends publish on social media has an effect on their view of a company and their buying habits.

Paid ads vs Organic

Organic content and paid content share similarities but also have their own key differences to distinguish the two. Organic content is information, videos or pictures that the company promotes on their websites or social media platforms without paying for while paid content is content that is paid to be distributed to a specific audience and advertised in a specific place. The cost for paid content can vary depending on the platform with websites normally applying a cost-per-click model, meaning that each time a consumer clicks on the ad, the company pays for it.

The goals between organic content and paid content also tend to be different. Generally, the goal of providing content is all about educating potential consumers, establishing company credibility and building relationships with consumers. Organic marketing takes time to reach consumers and often requires some experience or several attempts to get right. Paid content is all about speed and reaching consumers quickly, in larger numbers and more precisely. In paid ads it’s all about return on investment. Like organic marketing though, paid marketing also requires some experience from the creator before it flows smoothly.

Neither organic marketing nor paid marketing runs itself. Both require monitoring, review, updating and engagement to work successfully. 

Examples of Organic Content

There are many forms of organic marketing content:

• Posts
• Podcasts
• Quizzes
• Humour
• Trends
• Zoom
• Guest posts
• Case studies
• Blog posts
• Landing pages on websites
• Infographics
• How-to videos

The list goes on.

When creating organic content, the limits are your imagination so get creative and try to think outside the box.

How to create organic content

When creating this type of content, always start by doing your research. While researching, consider your target audience and how it is they find information.

Focus on quality content. Concentrate on developing content that not only responds to inquiries but also offers solutions and educates clients on a variety of subjects.

If you want your material to appear in the search engine rankings, you need to use keywords efficiently.

Simplify difficult concepts and provide consumers with visual aids to help them better comprehend organic material.

Make it simple for customers to read and share organic information. You can reach consumers and encourage them to share your material with others by using high-quality content. This will help you reach customers more effectively.

Putting all the work into creating organic content doesn’t do much unless it creates results and you won’t know how effective your content is until you start measuring the results of the organic content.

To do this, you can utilise the web or social media analytics tools. Always consider how things can evolve in the future from where you are now.

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