You've got a wonderful service that will change peoples lives for the better and now you want to tell the world. You may be intending to use your video on your website or social platforms to introduce yourself and your company. This post will cover exactly what you have to think about when writing a script for a 90 second promo for your service.
What do you want to say? Having 90 seconds to answer this may seem like eternity or it might seem like it's simply not enough. This post will discuss what to consider when scripting your 90 second promotional video for services.
There are a few elements that make a great promo video for services that is informative and exciting. Let's focus on the script. Your audience needs to know:
Let's say you're at a store need a new kitchen knife. A sales person approaches you and says that "Knife $$$" is what you’re looking for.
Great... but why?
The sales person would have to answer you by saying something like "it's balanced, so your wrist is supported with every slice" or "it's made from unobtanium, so it will never go blunt"
Your target audience needs to hear this about your product/service, so they can start to super impose your product/service to aid them.
If you are promoting a service, include the authority aspect of the person providing the service. Who are you and why should people listen to you? This should include any accolades, positions, experiences that would give you authority on the problem that they need to solve.
Sometimes, if you have a time poor person watching the video, they will assume that it's not relevant for them. You have to be clear about who you want to attract. For example, if someone wants to quit smoking, you could say something like - "if you're tried tablets, cold turkey and patches and still haven't had success, then maybe this is for you"
Time is precious, your audience needs to know why they should spend it with you. Why do they need to attend? This is where we lay out the problem they need solved. The problem statement is crucial for creating a relatable introduction in a short promo. The more specific the problems you solve, the stronger the bond you form with a more focused audience.
What do you do differently? What authority do you have? Why should I trust you? What past results have you accomplished? These are all questions that would go through someone's mind so, answer them and give them something to relate to.
This might seem obvious, but you'll be surprised how many people leave this out (in videos and websites). What the heck do you want your audience to do?
Make it easy and if you can, give them a reason to do it right away. You may want to have an expiration date or have limited slots available, so it inspires people to act quickly.
What is a "talking head" video?
A talking head video is a video taken of a person giving information or opinions about a subject where only the head and sholders can be seen on the video. There may be some interesting lighting and backgrounds but basically it's a simple video of a person talking.
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